Audience Persona
For this assignment, I created a persona that represents my chosen organization, Reformation.
PR Fact Sheet
For this assignment, I composed a one-page fact sheet for my selected organization, Reformation, to celebrate its "birthday." I wrote about an upcoming partnership with On to create a sneaker line.
*This project was created for educational purposes only and has no affiliation with Reformation or On*
PR News Release
This assignment was an extension of my fact sheet as I wrote about the same topic.
PESO Model Application
I created a slide deck presentation applying the PESO Model to Reformation.
Diversity Analysis
I researched Reformation's policies on Diversity, Equity, Inclusion and Accessibility and created a slideshow stating these elements. I also included ideas on how Reformation can implement more Corporate Social Responsibility into their brand.
PR Media Pitch
For this assignment, I selected a relevant contact from a news outlet and invited them to write about Reformation and On's sneaker collaboration.
Newsjacking Social Media Post
For this assignment, I researched timely topics occurring in March 2025 and created a social media post connecting the event to my chosen company, Reformation. This post showcases Reformation promoting International Day of Forests, which occurs on March 21st.
CEO Newsletter
I used EmailOctopus to create a newsletter for Reformation with a message from the CEO asking for support for an issue and announcing a partnership with the World Wildlife Fund
Media Briefing
Based on my proposed partnership of Reformation and On, I planned a media briefing including event logistics, talking points and likely media questions.
Feature Story
I wrote a story about an event occurring on the Syracuse campus that would help keep Syracuse alumni engaged with the university. I attended the "Adaptive Fashion Show" held by the "Runway of Dreams" club in March.
"Runway of Dreams" Makes Dreams a Reality
On Sunday, March 23rd, 2025, the Syracuse University chapter of Runway of Dreams hosted its first adaptive fashion show at SU’s Schine Student Center Underground. The show highlighted eight models with disabilities and also featured performances from two on-campus acapella groups, The Otto Tunes and The Mandarins.
The show as a whole implemented various different accessibility aspects including live captions displayed on a screen, an American Sign Language interpreter, wheelchair accessible ramps and speakers describing their appearance before sharing their thoughts with the audience. The clothing that the models wore were also made to be accessible for anyone to wear as they were created with velcro buttons, adjustable zippers and longer hemlines.
The night began with the members of the Runway of Dreams executive board speaking about the organization and how it has impacted them. After the introductions, audience members got the chance to watch a video about Runway of Dreams, where various chapters were located around the nation and what fundraising projects the foundation worked on. When the show began and each model went down the runway, the confidence that they exuded was apparent. The smiles that they beamed were contagious and it was clear that they lit up on stage while wearing their shoes and outfits.
Runway of Dreams details that the purpose of the foundation is to “work to give people with disabilities access to fashion that excites and empowers them.” This statement would be appealing to alumni of Syracuse who have a passion for fashion and self-expression but have faced challenges in expressing themselves fully. They would be proud of their alma mater after hearing about an on-campus club that embraces people’s differences and empowers people with disabilities to express their individuality.
Elena Fliszary, president of Runway of Dreams, believes that the most rewarding part of being a part of this club is to “see so many people interested in adaptive clothing and inclusion in the fashion industry.” She also mentions that she “loved getting to create a bigger community of advocates” especially after the fashion show.
Fliszary claims that one of the biggest challenges was spreading word about the foundation and recruiting models because the chapter was small at first. She states that “it took a lot of networking and connection building to make things happen.” Although she is graduating this spring, she hopes to have “more speakers, member building activities, and fundraisers” in the future.
Holding speaker events would be an incredible opportunity for Syracuse alumni in the fashion and beauty industries to speak to the club about how they effectively implement inclusivity and accessibility practices in their workplace. Syracuse alumni could also learn about what features are needed to make clothes that are both on-trend and accessible for everyone.
Overall, the event was an inspiration as students with disabilities were able to express themselves fully on the runway in front of an audience that valued the importance of inclusivity. It is clear that many dreams came true that night.
